William Allen Asher, commonly known as Bill Asher or William Asher Jr., is an American guitar maker, businessman, and the eldest son of legendary Bewitched actress Elizabeth Montgomery and television director William Asher. Born on July 24, 1964, in Santa Monica, California, William grew up surrounded by Hollywood creativity but chose a different professional path. Instead of becoming a famous actor like his mother or a television director like his father, he developed a successful career designing, repairing, and building custom guitars. He is the founder of Asher Guitars & Lap Steels and is particularly recognized for his innovative lap steel instruments. His professional work has attracted musicians including Ben Harper, Jackson Browne, and Neil Young. At 62 years old in October 2026, William has established an independent creative identity while remaining connected to one of television’s most beloved entertainment families.
William Allen Asher Quick Bio
| Details | Information |
|---|---|
| Full Name | William Allen Asher |
| Also Known As | Bill Asher, William Asher Jr. |
| Date of Birth | July 24, 1964 |
| Age in 2026 | 62 years old |
| Birthplace | Santa Monica, California, United States |
| Nationality | American |
| Mother | Elizabeth Montgomery |
| Father | William Asher |
| Wife | Jessica Asher |
| Brother | Robert Deverell Asher |
| Sister | Rebecca Elizabeth Asher |
| Other Family | Several stepsiblings and half-siblings |
| Maternal Grandfather | Robert Montgomery |
| Maternal Grandmother | Elizabeth Bryan Allen |
| Profession | Guitar maker, luthier, entrepreneur |
| Business | Asher Guitars |
| Specialty | Custom electric guitars and lap steel guitars |
| Education | University High School, graduated 1982 |
| Famous For | Elizabeth Montgomery’s son and handcrafted guitars |
| Career Beginning | 1982 |
| Current Life | Guitar manufacturing and design |
| Net Worth | Not publicly verified |
Who Is William Allen Asher?
William Allen Asher is an American luthier, a professional who makes and repairs stringed musical instruments.
Although his parents were famous television personalities, William developed an interest in music and craftsmanship during his teenage years.
His mother, Elizabeth Montgomery, became internationally recognized for playing Samantha Stephens in the television sitcom Bewitched.
His father, William Asher, was a respected producer and director who worked on I Love Lucy, Bewitched, and other influential shows.
However, their son chose to work behind the scenes in another creative industry.
Today, his professional reputation comes from designing guitars that combine craftsmanship, musical performance, and distinctive appearance.
William Allen Asher’s Early Life and Childhood
William was born on July 24, 1964, in Santa Monica, California.
His birth coincided with an important period in American television history.
Bewitched premiered in September 1964, only a few weeks after his birth.
His parents were both involved in producing the series, which became a major television success.
Growing Up in Beverly Hills
William grew up in Beverly Hills, California.
He spent his childhood alongside his younger brother Robert and younger sister Rebecca.
His parents’ professional success introduced the family to actors, producers, musicians, and other creative people.
However, William did not automatically follow his parents into television.
He became interested in rock music, guitars, and the process of building musical instruments.
These early interests eventually influenced his professional direction.
Who Are William Allen Asher’s Parents?
William’s parents were Elizabeth Montgomery and William Asher.
They married in 1963 and worked together on Bewitched.
Their marriage produced three children before the couple divorced in 1973.
His Mother, Elizabeth Montgomery
Elizabeth Montgomery was born on April 15, 1933, in Los Angeles, California.
She was the daughter of actor Robert Montgomery and Broadway actress Elizabeth Bryan Allen.
Elizabeth began working in entertainment during the 1950s.
Her biggest breakthrough came in 1964 when she began portraying Samantha Stephens in Bewitched.
The character was a witch trying to maintain an ordinary suburban life while dealing with magical relatives and unusual situations.
The sitcom became one of the most popular television programs of its era.
Elizabeth later appeared in dramatic television films and continued acting until the 1990s.
She died on May 18, 1995, at the age of 62.
His Father, William Asher
William Asher was born on August 8, 1921, in New York City.
He became one of the most influential television directors of his generation.
His work included directing episodes of I Love Lucy and helping develop several successful sitcoms.
He also directed popular beach movies during the 1960s.
His collaboration with Elizabeth Montgomery on Bewitched combined their professional and personal lives.
William Asher died on July 16, 2012, at the age of 90.
William Allen Asher and the Legacy of Bewitched
One of the most interesting aspects of William’s childhood is his connection to Bewitched.
The show began shortly after he was born and continued until 1972.
His mother played the leading character, while his father worked as a director and producer.
The series became an important part of American television history.
Growing Up During a Television Phenomenon
As a young child, William lived in a household closely connected to the show’s production.
His parents spent years working on episodes, scripts, and performances.
The program also became famous for its imaginative visual effects and memorable characters.
Although William grew up surrounded by television production, he eventually pursued a career involving physical craftsmanship rather than filmmaking.
His story demonstrates how children from famous entertainment families can develop completely different professional interests.
William Allen Asher’s Brother and Sister
William has two younger full siblings.
Both also grew up during the years when their parents were connected to Bewitched.
Robert Deverell Asher
Robert Deverell Asher was born in 1965.
He is William’s younger brother.
Unlike their famous parents, Robert has maintained a relatively limited public profile.
Information about his current professional activities and personal life is not extensively documented.
Rebecca Elizabeth Asher
Rebecca Elizabeth Asher was born in 1969.
She developed a career in television directing and editing.
Her work includes projects such as Grace and Frankie, Dead to Me, and other television productions.
Rebecca followed a path more closely connected to her parents’ entertainment careers.
William, meanwhile, focused on musical instruments and manufacturing.
William Allen Asher’s Education
William attended school in Beverly Hills before completing his education at University High School in Los Angeles.
He graduated in 1982.
During his teenage years, he developed a strong interest in electric guitars.
He also enjoyed playing music with friends and participating in bands.
His First Guitar Project
While attending high school, William took a woodworking class.
He decided to create a guitar body as a school project.
Rather than simply copying an existing instrument, he wanted to experiment with his own design.
This project became an important turning point.
It introduced him to the relationship between woodworking, musical performance, and instrument construction.
William later explained that his interest in guitar design began during this period.
How William Allen Asher Became a Guitar Maker
After graduating in 1982, William began working as an apprentice under guitar repair specialist Jeff Lunsford.
This gave him practical experience repairing and restoring musical instruments.
He learned how different woods, components, and construction methods affect guitar performance.
The experience helped transform his teenage hobby into a profession.
Learning From Experienced Craftsmen
William later worked with respected instrument builders including Rick Turner and Mark Lacey.
These experiences expanded his knowledge of guitar construction.
He developed skills involving electronics, woodworking, restoration, and instrument setup.
His work eventually attracted professional musicians who needed reliable instruments.
Rather than becoming an entertainer himself, William built a career supporting the creative work of other artists.
Asher Guitars: His Professional Achievement
William founded Asher Guitars, a boutique guitar manufacturing business based in Los Angeles.
The company became known for handcrafted instruments designed for professional musicians.
Its products include custom electric guitars and historically significant lap steel designs.
William’s professional approach emphasizes quality materials, careful construction, and individual attention to each instrument.
What Makes Asher Guitars Special?
Unlike companies that produce thousands of identical instruments, Asher Guitars focuses on specialized builds.
Its guitars are created using traditional woodworking techniques combined with modern equipment.
The company emphasizes tone, comfort, appearance, and durability.
William has also discussed his preference for creating original designs rather than simply copying established guitar brands.
His business has developed an international reputation among collectors and professional musicians.
William Allen Asher and Ben Harper
One of William’s most important professional relationships involved singer-songwriter Ben Harper.
Harper is known for his distinctive guitar playing, including the use of lap steel instruments.
In 1998, William collaborated with Harper to create a modern electric lap steel guitar.
The project combined traditional design influences with contemporary construction techniques.
The Ben Harper Lap Steel Guitar
The collaboration produced an instrument suitable for live performances and recording sessions.
Its design drew inspiration from vintage Weissenborn guitars.
However, William incorporated modern features to improve playability and amplification.
The project helped establish Asher’s reputation as an innovative lap steel guitar builder.
It also introduced his work to musicians seeking instruments suitable for different musical styles.
A 2021 Guitar.com interview highlighted the importance of this collaboration to his career.
Famous Musicians Who Have Worked With William Asher
William’s guitar-making career has introduced him to many internationally recognized musicians.
His company’s published client list includes Ben Harper, Jackson Browne, Neil Young, Paul Simon, Bonnie Raitt, and John Mayer.
The list also includes musicians associated with bands such as Fleetwood Mac, the Eagles, and the Red Hot Chili Peppers.
However, not every person listed purchased a custom guitar. Some musicians used the company’s repair, restoration, or other professional services.
This distinction is important when describing the company’s achievements.
William Allen Asher’s Collaboration With Doug Irwin
In 2021, Asher Guitars began collaborating with renowned guitar designer Doug Irwin.
Irwin became famous for creating distinctive guitars associated with Jerry Garcia of the Grateful Dead.
William became an authorized builder working with designs connected to Irwin’s legacy.
The Dire Wolf Bass
One notable result of the collaboration was the Dire Wolf Bass, associated with musician Oteil Burbridge.
The project brought together modern craftsmanship and historic guitar design.
William’s involvement reflected the trust he had earned through decades of instrument construction.
The collaboration also demonstrated that his work extends beyond conventional electric guitars.
William Allen Asher’s Wife, Jessica Asher
William is married to Jessica Asher, who is professionally involved in the family guitar business.
Jessica serves as co-owner and operations manager of Asher Guitars and Electro Hawaiian.
She has experience with computer-aided design, manufacturing technology, and precision machining.
Her professional background includes CNC, CAD, and CAM programming.
According to the company’s official biography, she also holds a master’s degree from Boston University.
Together, William and Jessica combine traditional instrument craftsmanship with modern manufacturing techniques.
Does William Allen Asher Have Children?
William’s children and detailed family arrangements have not been consistently documented in reliable public biographies.
Although his marriage and professional collaboration with Jessica are publicly established, his private family life receives relatively little entertainment coverage.
It would therefore be misleading to provide unverified names or numbers of children.
William Allen Asher’s Net Worth in 2026
William Allen Asher’s personal net worth has not been publicly verified.
His business produces custom guitars and provides specialized instrument services.
However, public information about the company’s revenue, his salary, investments, and individual assets remains limited.
Some celebrity biography websites connect him with estimates based on his parents’ entertainment careers.
Those figures should not automatically be treated as his own wealth.
His independent business accomplishments provide a clearer measure of his professional success than unsupported financial estimates.
How Old Is William Allen Asher in 2026?
William was born on July 24, 1964.
He turned 62 years old on July 24, 2026.
His mother, Elizabeth Montgomery, was born in April 1933 and died in May 1995.
His father, William Asher, was born in August 1921 and died in July 2012.
William’s professional career began in 1982, meaning he has spent more than four decades working with guitars.
Where Is William Allen Asher Today in 2026?
As of October 2026, William remains publicly associated with Asher Guitars in Los Angeles.
The company continues developing custom electric guitars and maintaining its reputation for specialist craftsmanship.
Its official website also describes an arrangement under which the Electro Hawaiian brand carries forward the lap steel guitar tradition.
William’s more recent professional focus includes custom electric instruments and the collaboration involving Doug Irwin designs.
Although his business activities are publicly documented, he generally keeps his personal life outside entertainment headlines.
Interesting Facts About William Allen Asher
1. He is Elizabeth Montgomery’s eldest son. His mother became famous through Bewitched.
2. He was born in July 1964. His birth came shortly before Bewitched premiered.
3. His father directed I Love Lucy. William Asher helped shape several influential sitcoms.
4. He became a guitar maker. Unlike his parents, he pursued musical instrument construction.
5. He built his first guitar body in high school. The project helped establish his interest in craftsmanship.
6. He founded Asher Guitars. The company specializes in custom instruments.
7. He collaborated with Ben Harper. Their work helped develop a modern lap steel guitar.
8. His company has served famous musicians. Its client list includes Jackson Browne, Neil Young, and Paul Simon.
9. He collaborated with Doug Irwin. The partnership began in 2021.
10. His wife helps manage the business. Jessica Asher is a co-owner and operations manager.
Why Is William Allen Asher Famous?
William attracts public attention for two important reasons.
The first is his family background.
His mother was one of television’s most beloved actresses, while his father was a pioneering sitcom director.
The second is his independent professional career.
William developed a respected guitar-making business that serves musicians, collectors, and performers.
His work with lap steel guitars helped bring renewed attention to an instrument associated with traditional Hawaiian music, blues, and modern rock.
These achievements have allowed him to build a professional identity beyond his famous parents.
Frequently Asked Questions About William Allen Asher
1. Who is William Allen Asher?
William Allen Asher, also known as Bill Asher, is an American guitar maker and the eldest son of Elizabeth Montgomery and William Asher.
2. How old is William Allen Asher in 2026?
He is 62 years old, having been born on July 24, 1964.
3. Who is William Allen Asher’s mother?
His mother was Elizabeth Montgomery, best known for playing Samantha Stephens in Bewitched.
4. Who is William Allen Asher’s father?
His father was television director and producer William Asher.
5. What does William Allen Asher do for a living?
He designs, manufactures, repairs, and restores guitars through Asher Guitars.
6. Is William Allen Asher an actor?
He has some television-related credits, but his principal professional career is guitar making.
7. Who are William Allen Asher’s siblings?
His full siblings are Robert Deverell Asher and Rebecca Elizabeth Asher.
8. Who is William Allen Asher’s wife?
His wife is Jessica Asher, who also works in the guitar business.
9. What is Asher Guitars?
Asher Guitars is a Los Angeles-based company specializing in custom guitars and instrument craftsmanship.
10. Did William Allen Asher work with Ben Harper?
Yes. They collaborated on the development of an electric lap steel guitar beginning in 1998.
11. What is William Allen Asher’s net worth?
His individual net worth has not been publicly verified.
12. Where is William Allen Asher now?
He remains professionally associated with Asher Guitars in Los Angeles.
Final Thoughts
William Allen Asher grew up in one of American television’s most recognizable families.
Born in July 1964, he is the eldest son of actress Elizabeth Montgomery and director William Asher.
Although his parents achieved fame through television, William pursued a different form of creativity.
His interest in guitars began during his teenage years and developed into a professional career involving restoration, design, and manufacturing.
Through Asher Guitars, he established relationships with respected musicians and contributed to the development of modern lap steel instruments.
His collaborations with Ben Harper and Doug Irwin represent important achievements.
At 62 years old in October 2026, William continues to be recognized for his craftsmanship and contributions to musical instrument design.
His life demonstrates that growing up in a famous Hollywood family does not prevent someone from developing an independent and successful professional identity.
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