Roberta Raffel, also known as Bobbi Raffel or Bobbi Lemonis, is an American businesswoman and fashion entrepreneur best known as the wife of Marcus Lemonis, the businessman and television personality famous for CNBC’s The Profit. Before their marriage, Roberta built a career in fashion merchandising, clothing retail, and business ownership. The couple met at a fashion trade event in 2016, and their professional connection eventually developed into a romantic relationship. They married on February 17, 2018, at Hotel Bel-Air in Los Angeles. Roberta has since been connected to several retail projects, philanthropic activities, and television appearances. Although some biographies report that she was born on September 21, 1953, her exact birth details have not been independently established. As of October 2026, she remains recognized for her business background, marriage, family, and involvement in fashion.
Roberta Raffel Quick Bio
| Details | Information |
|---|---|
| Full Name | Roberta Raffel |
| Other Names | Bobbi Raffel, Bobbi Lemonis |
| Reported Birthday | September 21 |
| Reported Birth Year | 1953, not independently verified |
| Reported Age in 2026 | 73 years |
| Nationality | American |
| Profession | Entrepreneur and fashion retailer |
| Known For | Fashion business and marriage to Marcus Lemonis |
| Industry | Clothing, retail, and merchandising |
| Former Business | Runway fashion boutique |
| Business Associations | MARCUS boutiques, fashion retail |
| Husband | Marcus Lemonis |
| Marriage Date | February 17, 2018 |
| Wedding Venue | Hotel Bel-Air, Los Angeles |
| Children | Reportedly two adult children from an earlier relationship |
| Grandchildren | Yes, according to published family accounts |
| Television Work | The Renovator, Celebrity Family Feud |
| Net Worth | Not publicly verified |
| Current Life | Business, family, and charitable interests |
Who Is Roberta Raffel?
Roberta Raffel is a businesswoman with extensive experience in the American fashion and retail industries.
She became more widely recognized after marrying Marcus Lemonis, a successful entrepreneur and television personality.
However, Roberta was involved in retail long before their relationship began.
She operated a fashion-related business and developed connections with clothing buyers, manufacturers, and other industry professionals.
Her work involved buying and selling merchandise, understanding consumer preferences, and managing business relationships.
These experiences eventually brought her into contact with Marcus.
Although she occasionally appears at public events, Roberta maintains a considerably quieter profile than her television-famous husband.
Roberta Raffel’s Early Life and Childhood
Roberta is widely reported to have been born on September 21, 1953.
However, her exact birth year has not been conclusively established through authoritative public records.
Some biographies identify her family background and parents, but the information is not consistently supported by reliable documentation.
Growing Up in the United States
Roberta spent her early years in the United States.
Her childhood took place during a period when American fashion retail was expanding.
Department stores, independent boutiques, and clothing manufacturers created opportunities for people interested in merchandising.
Roberta eventually entered this industry and spent years developing business experience.
Nevertheless, details about her childhood home, schooling, and earliest professional ambitions remain limited.
Roberta Raffel’s Parents and Family Background
Several secondary biographies identify Roberta’s parents as Kenneth Fenchel and Millicent Fenchel.
These accounts also mention siblings named Stephen Fenchel and Mickey Fenchel Sima.
However, these family details have not been consistently verified through authoritative biographical sources.
Roberta has shared some family memories publicly, but she generally avoids extensive discussion of her early personal life.
Her family background is less thoroughly documented than her professional activities and marriage.
Roberta Raffel’s Education
Roberta’s formal educational history remains largely private.
There is no consistently verified information identifying the university or college she attended.
Her career in fashion and retail suggests substantial practical business experience.
However, professional achievements should not be used to assume particular academic qualifications.
Her strongest publicly documented background is her work in clothing merchandising and business ownership.
Roberta Raffel’s Career Before Marcus Lemonis
Roberta established herself in the fashion industry before meeting Marcus.
She reportedly worked in clothing sales, merchandising, and retail management.
Her experience gave her knowledge of how fashion businesses operate.
Working in Fashion Retail
Fashion retail involves several activities beyond selling clothing.
Businesses must select merchandise, understand seasonal trends, maintain supplier relationships, and manage customer expectations.
Successful retailers also need to understand inventory, pricing, and store presentation.
Roberta developed experience in this environment.
Her professional background made her familiar with the challenges faced by small fashion businesses.
Owning a Fashion Business
Roberta reportedly owned a women’s fashion boutique called Runway in Deerfield, Illinois.
The business focused on clothing and related fashion products.
Running a boutique requires careful decisions involving merchandise selection, marketing, operating expenses, and customer service.
Her work as a business owner helped establish her independent professional identity.
How Did Roberta Raffel Meet Marcus Lemonis?
Roberta and Marcus met in 2016 at the COTERIE fashion trade show in New York City.
The event brings together fashion brands, retailers, buyers, and industry professionals.
Their introduction began as a business conversation rather than a romantic meeting.
A Business Conversation That Changed Everything
According to published accounts, Roberta approached Marcus to discuss the possibility of selling her fashion business.
Marcus was already experienced in business acquisitions and retail operations.
They began discussing professional opportunities.
Their working relationship gradually developed into a personal connection.
The couple eventually began dating.
Their story attracted attention because it combined business and romance in an unexpected way.
Who Is Roberta Raffel’s Husband, Marcus Lemonis?
Marcus Anthony Lemonis was born on November 16, 1973, in Beirut, Lebanon.
He was adopted as an infant by a family in Miami, Florida.
He later attended Marquette University, where he studied political science.
Marcus began developing his business career through the automotive and recreational vehicle industries.
Marcus Lemonis and Camping World
Marcus became closely associated with Camping World, a major American retailer of recreational vehicles and related products.
He held senior executive positions and helped expand the company.
His business experience eventually introduced him to television audiences.
The Profit Television Show
Marcus became famous through CNBC’s The Profit, which premiered in 2013.
The program followed his efforts to help struggling businesses improve their operations.
He emphasized three major principles: people, process, and product.
His practical approach to business challenges made him a recognizable television personality.
Marcus later participated in additional television and business projects, including The Renovator and The Fixer.
His public career helped bring greater recognition to Roberta after they married.
Roberta Raffel and Marcus Lemonis’s Engagement
Marcus proposed to Roberta during the Christmas holiday season in December 2017.
The proposal reportedly took place while the couple were exchanging gifts.
Roberta accepted, and they began making plans for their wedding.
A Surprise Holiday Proposal
Their engagement became an important milestone in a relationship that began through fashion.
Marcus and Roberta had known each other for approximately two years.
Their shared business interests remained part of their partnership.
The wedding was initially planned for California, but unexpected events required changes.
Roberta Raffel and Marcus Lemonis’s Wedding
Roberta and Marcus married on February 17, 2018.
Their wedding took place at Hotel Bel-Air in Los Angeles, California.
The ceremony featured elaborate floral arrangements and an elegant outdoor setting.
Why Did They Change Their Wedding Plans?
The couple originally planned to marry in Montecito, California.
However, destructive wildfires and subsequent mudslides affected the region.
These events forced them to reconsider their wedding arrangements.
They eventually selected Hotel Bel-Air as an alternative venue.
A Wedding With Different Traditions
The celebration incorporated elements reflecting the couple’s family backgrounds.
Published accounts describe a ceremony involving both a priest and a cantor.
Roberta wore a white wedding gown, while Marcus appeared in a formal black tuxedo.
Photographs showed the couple celebrating beneath a floral arch surrounded by family and friends.
Their wedding became one of the most recognizable public events in Roberta’s life.
Roberta Raffel and Marcus Lemonis’s Marriage
Roberta and Marcus have combined shared business interests with their personal relationship.
They have appeared together at fashion events, charitable gatherings, and television programs.
Working Together as a Couple
Their partnership includes more than public appearances.
Both have professional experience in retail and business development.
Roberta’s background in fashion complemented Marcus’s wider interests in entrepreneurship.
This helped create opportunities for collaboration.
However, their exact business responsibilities and financial arrangements are not all publicly documented.
Roberta Raffel and the MARCUS Fashion Business
Roberta has been associated with retail projects operating under the MARCUS brand.
These businesses have focused on women’s clothing, accessories, and lifestyle products.
Several locations opened during the period following her marriage to Marcus.
MARCUS Gold Coast Opening
In April 2018, Roberta and Marcus attended the opening of a MARCUS fashion store in Chicago’s Gold Coast neighborhood.
The event attracted interest from local fashion and lifestyle publications.
It also demonstrated the couple’s shared involvement in retail.
New York Retail Expansion
In May 2018, the MARCUS brand opened a location in Manhattan’s Meatpacking District.
Roberta attended promotional activities connected to the opening.
Her involvement reinforced her professional connection to fashion retail.
Although the brand later experienced changes, the openings remain important parts of her documented business history.
Roberta Raffel’s Television Appearances
Although Roberta is primarily a businesswoman, she has occasionally appeared on television.
Her appearances are generally connected to her husband’s professional work or their shared business interests.
The Renovator
Roberta was credited as a design coordinator on The Renovator, an HGTV program featuring Marcus Lemonis.
The show premiered in 2022 and focused on helping homeowners improve their properties.
Marcus worked with families to understand their homes, relationships, and renovation needs.
Roberta’s involvement connected her fashion and design experience with television production.
However, she has not pursued an extensive professional acting career.
Celebrity Family Feud
Roberta appeared alongside Marcus on Celebrity Family Feud in July 2023.
The couple participated in the popular television competition hosted by Steve Harvey.
Their team competed in the Fast Money round and reportedly won $25,000 for charity.
The appearance introduced Roberta to viewers who primarily knew Marcus through business programming.
Roberta Raffel and Her Charitable Work
One of Roberta’s most significant public achievements involves philanthropy.
She and Marcus have supported educational initiatives and small-business development.
Their charitable activities include a major contribution to Marquette University in Wisconsin.
The $15 Million Marquette University Donation
In February 2022, Marcus and Roberta announced a $15 million donation to Marquette University.
The contribution supported the development of the Lemonis Center for Student Success.
Marcus graduated from Marquette in 1995.
The couple wanted to help students navigate academic challenges, career preparation, and university life.
The university officially opened the center in August 2024.
What Is the Lemonis Center for Student Success?
The center provides several services intended to help students succeed.
These include academic tutoring, career guidance, mentoring, and support with time management.
Students can also receive assistance with planning their studies and exploring professional opportunities.
The center was formally dedicated in September 2024, with Marcus and Roberta participating in the celebration.
The project represents one of the couple’s most clearly documented philanthropic achievements.
Roberta Raffel and the Lemon-Aid Foundation
Roberta has also been associated with charitable work through the Lemon-Aid Foundation.
The organization focuses on supporting underserved communities and entrepreneurs.
Its activities include helping individuals and small businesses develop opportunities for economic success.
Marcus and Roberta have emphasized the importance of creating opportunities for people who face financial barriers.
Their charitable interests reflect their broader involvement in entrepreneurship and business education.
Does Roberta Raffel Have Children?
Roberta reportedly has two adult children from an earlier relationship.
Published biographical accounts identify one son and one daughter.
She is also described as a grandmother.
However, reliable public information about her children’s names, careers, and private lives remains limited.
Does Roberta Have Children With Marcus Lemonis?
There are no publicly confirmed children from Roberta’s marriage to Marcus.
The couple married in 2018 after Roberta had already raised a family.
Marcus has occasionally appeared in family photographs with Roberta’s relatives.
However, those appearances do not establish that the couple has biological children together.
Roberta Raffel’s Previous Marriage
Several biographies report that Roberta was previously married to a man named Lee Raffel.
They also suggest that her two children were born during that relationship.
However, the dates and details of the reported marriage have not been independently confirmed.
Roberta has generally kept this part of her life private.
Her relationship with Marcus Lemonis is considerably better documented because of their wedding and public appearances.
How Old Is Roberta Raffel in 2026?
Roberta is widely reported to have been born on September 21, 1953.
If that date is correct, she turned 73 years old on September 21, 2026.
However, her precise birth year has not been established through a consistently reliable public record.
Some older biographies give different age estimates.
Therefore, 73 should be described as her reported age rather than an independently verified figure.
Her husband, Marcus Lemonis, was born on November 16, 1973, and is 52 years old in October 2026.
Roberta Raffel’s Net Worth in 2026
Roberta’s personal net worth has not been publicly verified.
She developed a career in fashion retail and business ownership before marrying Marcus.
She has also been associated with retail investments and entrepreneurial projects.
Some websites estimate her fortune at several million dollars.
Others suggest much higher figures.
However, these estimates generally lack independently verified financial documentation.
Is Roberta Raffel a Millionaire?
Roberta has participated in successful business activities and major charitable projects.
Nevertheless, her precise individual assets remain unknown.
The couple’s $15 million donation to Marquette University demonstrates substantial philanthropic activity, but it does not establish Roberta’s personal net worth.
Marcus Lemonis’s financial holdings should not automatically be treated as assets belonging individually to Roberta.
Is Roberta Raffel on Instagram?
Roberta has been associated with the Instagram username @bobbilemonis.
She has shared selected photographs involving family events, business activities, and celebrations.
Her account has also featured moments with Marcus.
However, social media activity does not provide a complete picture of her current personal or professional circumstances.
She generally maintains a more limited public presence than her husband.
Where Is Roberta Raffel Today in 2026?
As of October 2026, Roberta remains publicly associated with Marcus Lemonis and their shared business and charitable interests.
She has a background in fashion retail and has participated in television and philanthropic projects.
The couple has maintained connections to Illinois and other locations through their professional activities.
However, Roberta’s exact daily responsibilities and current residence have not been independently established.
Her most substantial documented public contribution in recent years includes the Lemonis Center for Student Success.
Interesting Facts About Roberta Raffel
1. She is Marcus Lemonis’s wife. They married on February 17, 2018.
2. She is a fashion entrepreneur. Her career began long before their marriage.
3. She reportedly owned a boutique. Her business was known as Runway.
4. She met Marcus through business. Their introduction took place at a fashion trade show in 2016.
5. Her wedding plans changed. California wildfires and mudslides forced the couple to select another venue.
6. She married at Hotel Bel-Air. The ceremony took place in Los Angeles.
7. She worked on television. Her credits include design coordination on The Renovator.
8. She appeared on Celebrity Family Feud. She joined Marcus in 2023.
9. She is a philanthropist. She and Marcus donated $15 million to Marquette University.
10. She is reportedly a grandmother. Published accounts describe two adult children from an earlier relationship.
Why Is Roberta Raffel Famous?
Roberta became widely recognized after marrying Marcus Lemonis.
His television career through The Profit introduced their relationship to a large audience.
However, Roberta also had an established background in fashion and business ownership.
Their meeting at a fashion event became an interesting part of their public love story.
Her involvement in retail projects, television appearances, and charitable activities provided additional reasons for public recognition.
Today, she is known both as Marcus’s wife and as a businesswoman with independent industry experience.
Frequently Asked Questions About Roberta Raffel
1. Who is Roberta Raffel?
Roberta Raffel is an American fashion entrepreneur and the wife of businessman and television personality Marcus Lemonis.
2. What is Roberta Raffel’s real name?
Her name is Roberta Raffel. She is also known as Bobbi Raffel and Bobbi Lemonis.
3. How old is Roberta Raffel in 2026?
She is reportedly 73 years old, based on a September 21, 1953 birth date that has not been independently confirmed.
4. Who is Roberta Raffel’s husband?
Her husband is Marcus Lemonis, an entrepreneur known for The Profit.
5. When did Roberta Raffel get married?
She married Marcus Lemonis on February 17, 2018.
6. Where was Roberta Raffel’s wedding?
Their wedding took place at Hotel Bel-Air in Los Angeles, California.
7. How did Roberta Raffel meet Marcus Lemonis?
They met at a fashion trade show in 2016, where Roberta approached Marcus about a business opportunity.
8. What does Roberta Raffel do for a living?
She has worked in fashion retail, merchandising, and business ownership.
9. Did Roberta Raffel own a fashion business?
Yes. Published accounts identify her as the former owner of a fashion boutique called Runway.
10. Does Roberta Raffel have children?
She reportedly has two adult children from an earlier relationship.
11. Does Roberta Raffel have grandchildren?
Yes. Published family accounts describe her as a grandmother.
12. Was Roberta Raffel on television?
She worked on The Renovator and appeared with Marcus on Celebrity Family Feud.
13. What is Roberta Raffel’s net worth?
Her individual net worth has not been publicly verified.
14. How much did Roberta and Marcus donate to Marquette University?
They donated $15 million to support the Lemonis Center for Student Success.
15. Where is Roberta Raffel now?
As of 2026, she remains connected to fashion, business, family, and philanthropic projects.
Final Thoughts
Roberta Raffel has built a professional life involving fashion, entrepreneurship, and retail.
Although many people know her as Marcus Lemonis’s wife, her business experience began long before their relationship.
She reportedly owned a fashion boutique and worked in clothing merchandising for several years.
Her meeting with Marcus at a fashion trade show in 2016 eventually led to their marriage in February 2018.
The couple later collaborated through retail projects and public appearances.
Roberta also became involved in television through The Renovator and Celebrity Family Feud.
One of her most significant achievements is her contribution to education through the $15 million donation she and Marcus made to Marquette University.
In October 2026, Roberta continues to be recognized for her entrepreneurial background, charitable work, and partnership with a prominent American businessman.
Her biography demonstrates how professional experience, personal relationships, and community involvement can contribute to a life that extends beyond celebrity recognition.
For more television, cast and entertainment stories, visit Carter Magazine.
